Drivers Wanted Campaign
Free Online Library: Volkswagen takes 'Drivers wanted' campaign to the next level -- to debut on ABC's April 30 telecast of Ellen. By 'Business Wire'; Business. The NSW Government is on the lookout for more bus drivers. Bus drivers wanted: Major Sydney recruitment campaign. Major Sydney recruitment campaign launched.
As part of Michelin’s 125 years celebrations, the Company opens the “Drivers Wanted 2014” contest in India where four lucky winners will get an all-expense paid tour to Malaysia’s legendary Sepang International F1 Circuit in August 2014 Experience this once in a lifetime opportunity to drive high performance vehicles. To participate, log on to www.driverswanted.in For Media queries, please contact Michelin India Pvt. Hiranmay Choudhury 830 hiranmay.choudhury@in.michelin.com Perfect Relations Pvt. Deepanjali Itkan 706 ditkan@perfectrelations.com. Michelin, the world’s tyre technology leader, has been awarded the ISO 9001 and ISO/TS Quality Management System Certification for its manufacturing facility located near Chennai, Tamil Nadu by UTAC (Technical Union for the Automobile, Motorcycle and Cycle Industries). Atul Renavikar, Director, Michelin India Manufacturing plant said, “Our commitment to quality, innovation and technical performance is relentless and continuous. The ISO 9001 and ISO/TS 16949 certification applies to companies that contribute added value and quality to manufactured products.
THE MEDIA BUSINESS - ADVERTISING - Volkswagen campaign presents driving as a metaphor for life. The ads mock manifestations of modern technology like the Internet and.
This certificate demonstrates strict adherence to highest quality standards that Michelin is synonymous with across the world.” The ISO TS certification awarded to Michelin India encompasses development of a quality management system that exemplifies that the plant is demonstrating continual improvement, emphasising defect prevention and reduction of variation and waste in the supply chain. The ISO TS certification also ensures the organization meets the needs of customers and other stakeholders, while meeting statutory and regulatory requirements related to the product, enabling the company to do business with automotive OEM customers. UTAC is recognised as one of the world's most reputable certification organisations and contributes to the development of industrial standards (IEC, ISO). UTAC has been designated as an Organisme Technique Central (OTC - Central Technical Body) by the French government with responsibility for centralisation and monitoring of inspections.
Michelin, the world’s tyre technology leader, today announced the launch of its second Michelin Green Guide in India. The Delhi, Agra and Jaipur Green Guide edition is the second in the series, following Chennai (Tamil Nadu) edition in early 2013.
The guide encourages travelers from across the world to explore the rich heritage and culture of diverse India. “After launching the Green Guide to Chennai and Tamil Nadu, we wanted to add another edition which would reflect the rich culture and heritage of India. It is impossible to tell India’s tale without talking about the magnificent art and architecture of the Mughal era. Hence we came up with Delhi, Agra and Jaipur- the golden triangle with an added perspective on sustainable tourism. At Michelin, our core mission is to enhance mobility around the world not only through innovative Michelin tyres, but also through our flagship mobility assets such as the Green Guide” Said Cynthia Ochterbeck, Editorial Director of Michelin Travel Partner.
“India offers a dynamic mix of cultural and historical elements in its unique travel destinations. Across a broad spectrum of remarkable sights from the coasts to the Himalayas, India offers an abundance of trip-of-a-lifetime opportunities, for local and international travellers alike. We hope that with the second edition of the Green Guide coming to India, we can contribute our share to the rapidly evolving tourism market in the country” she added.
The brand new Michelin Green Guide Delhi, Agra & Jaipur encourages travelers to discover northern India’s Golden Triangle, with an added perspective on sustainable tourism. This Green Guide proposes itineraries for exploring the vestiges of the short-lived city Fatehpur Sikri, spotting tigers on a jeep safari in Ranthambore National Park, and experiencing the local colour at Pushkar’s annual camel fair and of course, marveling at the Taj Mahal. Michelin’s celebrated star-rating system for attractions, detailed maps and recommendations for restaurants and accommodations will help travelers experience the best of the region. Recommendations for places to eat and stay, including those linked to sustainable tourism like trails at off-beat locations, visits to organic farms, bio-diversity protection, and descriptions of the enduring ways of life, culture and heritage that are community based, and environmentally friendly highlight the guide. The Kindle version of the Michelin Green Guide “Delhi Agra Jaipur” is now available at About MICHELIN MICHELIN, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks.
It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Center in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com) Michelin India also hosts an active and passionate community on our page. For further information, please contact: Michelin India Hiranmay Choudhury Mobile: +91-964-380-4233.
Michelin, the world’s tyre technology leader, today launched the internationally acclaimed premium range SUV tyres in India, the MICHELIN Latitude Sport 3. Offering an uncompromising safe and silent ride, the tyre helps the company further strengthen its product portfolio in India that offers more driving pleasure and maximum performance for the discerning Indian owners of SUVs and CUVs. The new Latitude Sport 3 (LS3) is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up. The design of the new tyre conveys an image of power and control and is capable of supporting the vehicle weight and driver expectations with enhanced safety performance, while delivering outstanding grip on all types of on-road surfaces. LS3 stops 2.70 meters shorter on wet roads with 4% improvement in dry braking and is more fuel efficient because of 25% reduction in rolling resistance than the previous generation tyre. The tyre provides high level of comfort and maximum torque transfer when braking or accelerating, thus improving steering precision. LS3 features a unique tread pattern with variable tread blocks ensuring a silent and comfortable ride.
The tyre also uses an innovative tread compound with the latest generation of elastomers for greater longevity and a 2 ply casing to provide enhanced strength. LS3 leverages Michelin Total Performance, the company’s technology strategy to develop tyres capable of simultaneously delivering superior levels of performance in the key areas of safety, fuel efficiency, grip, longevity and performance.
Mohan Kumar, Commercial Director, Michelin India said “We are delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India, is growing. Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and luxury performance, with practicality of everyday use. The Latitude Sport 3 has already been selected and certified by the world's leading car manufacturers to factory-equip their flagship models, such as the new Porsche Macan and BMW X5. Available nationally at Michelin premium dealerships the Michelin Priority Partners and the Tyre Plus network, the tyre will be offered in 4 sizes to equip the widest possible number of SUVs/CUVs already on the road like Audi Q7, Porsche Cayenne among others, in the first year of its sale. MICHELIN Latitude Sports 3 Specifications in India.
Question: What made the 'Drivers Wanted' campaign so successful? What did the campaign try to motivate the consumer to do? What measures prove that the campaign was successful?
What did it do to the consumer's perception of the brand? Looking back, Volkswagen's decision to switch advertising agencies-from DDB Needham to Arnold Communications (AC)-was a critical step in the company's comeback bid. After all, AC was the one who came up with the 'Drivers Wanted' campaign. As stated in the case study, after AC won the Volkswagen account, they did some in-depth research on consumer and dealer perceptions of Volkswagen. They discovered that-Volkswagen consumers are younger, slightly more affluent, and more educated than the average car purchaser; Volkswagen owners are creative/confident/adventurous individuals who enjoy a more active role in driving; and Volkswagen was perceived as its namesake, the 'people's car.' Other important information was also taken into consideration, including-the rational benefit of Volkswagen was that it was the only brand that offered German engineering at an affordable price. Volkswagen Type 1 Cabriolet 1953.
Amazon Drivers Wanted
The emotional benefit of Volkswagen was that it represented a different way of driving (more connected to the road) and living (more connected to the world). With this information, AC began to craft an ad campaign that played to these strengths (consumer influences). The 'Drivers Wanted' campaign was successful because its message-which was based on AC's in-depth research-clearly targeted the previously mentioned segment and took advantage of how these consumers both thought and felt about the Volkswagen brand. The tag line 'On the road of life there are passengers and there are drivers.
Drivers wanted.' Aptly captured the rational and emotional spirit Volkswagen wanted to convey to its consumers. From an emotional standpoint, the line 'On the road of life there are passengers and there are drivers' motivates consumers on.